Mission Statement

The Integrity Project intends to pursue research, education, and intentional inoculation to address the prevalent use of misinformation in the public sphere. Our goal is to remove doubt about facts within the communication ecosystem by protecting the transparency and trustworthiness of truth with non-partisan, contextual insights that uphold the safety and security of our democracy.

Focus will be on the study of Arizona communications, guided by the thesis that properly targeted research can potentially produce meaningful data over time and allow for the development of a unique and replicable set of tools for similar study and analysis in parallel local sectors. Our work will include uncovering the manipulative patterns behind misinformation, such as the originating sources, targets, intended influences, biases, and actual impact of such distribution, in addition to other factors.

Collaborators include faculty members of several departments at Arizona State University, including the Walter Cronkite School for Journalism and Mass Communication, The Center for Strategic Communication and the Lodestar Center, as well as affiliates of the Elections Research Center at the University of Wisconsin-Madison.