Latino voters are coveted by both major parties. They also are a target for election misinformation
Radio guest Carolina Rodriguez-Greer, with Mi Familia Vota, with host Osvaldo Franco and engineer Daniel Orona conduct a live broadcast at the Phoenix studio of La Campesina, a Spanish-language radio network, in March. A surge of misinformation is targeting Spanish-speaking voters with political candidates vying for support from this growing and increasingly influential group. (AP Photo)
The Associated Press
As ranchera music filled the Phoenix recording studio at Radio Campesina, a station personality spoke in Spanish into the microphone.
“Friends of Campesina, in these elections, truth and unity are more important than ever,” said morning show host Tony Arias. “Don’t let yourself be trapped by disinformation.”
The audio was recorded as a promo for Radio Campesina’s new campaign aiming to empower Latino voters ahead of the 2024 elections. That effort includes discussing election-related misinformation narratives and fact-checking conspiracy theories on air.
“We are at the front lines of fighting misinformation in our communities,” said María Barquín, program director of Chavez Radio Group, the nonprofit that runs Radio Campesina, a network of Spanish-language stations in Arizona, California and Nevada. “There’s a lot at stake in 2024 for our communities. And so we need to amp up these efforts now more than ever.”
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